, the B2B end-to-end digital music solutions provider, announced today it has signed a partnership deal with Music Powered Games.
Music Powered Games is a developer of online music games which use song lyrics to power the gameplay.
The deal will maintain full-track streaming services for Music Powered Games’ highly anticipated new “arcade of music games” which launches today on the MuzArcade app on iOS and Android in the United States.
The commercial terms were confidential but 7digital told investors it will contribute to its monthly recurring revenues from launch today and the company will receive a significant set-up fee.
Shares in 7digital were trading over 30% following the announcement of the deal
Commenting on the partnership, Simon Cole, CEO of 7digital, said: "We are excited to announce this partnership with Music Powered Games. The industry is rapidly embracing music as a natural complement to the gaming environment and we see this as an important new area for both 7digital and for the music industry as a whole.”
"MuzArcade is a perfect example of how the 7digital platform enables companies to easily use music to create unique customer experiences and broaden the market for digital music."
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