Bidstack Group appoints former SEGA and Nintendo executive
Abraham Darwyne
Company News - 3 min read
13:46, 10th April 2019

Bidstack Group plc (AIM:BIDS) FOLLOW the native in-game advertising group, have appointed Mike Hayes, as a Non-Executive Director of the Company.

Mr. Hayes was the former CEO of SEGA Europe and Americas, Marketing Director of Codemasters, and Marketing Director of Nintendo UK.

He spent 8 years at SEGA which at the time had annual revenues in excess of £400 million and was responsible for over 1,000 employees, oversaw seven sales and marketing territory operations and five internal studios.

Shares in Bidstack were trading 3.3% higher at 14.88p a share following the announcement

Mr. Hayes spent five years on the Board of Codemasters, the award-winning British developer and publisher of high quality racing games, as Sales and Marketing Director.

He was also Sales and Marketing Director at Nintendo, responsible for hardware and software, overseeing the launch of famous brands including Mario, Zelda, Donkey Kong and Streetfighter as well as the launch of the Gameboy handheld device.

James Draper, CEO of Bidstack, commented, "Mike's appointment to the Board is a huge feather in our cap and reflects the strength of the opportunity ahead. He has over 30 years of unrivalled experience and has been directly involved in some of the major industry developments in that time.

“He also has an excellent track record of working with and advising growing companies, as shown through his role with Mercia, and I'm extremely excited to be able to lean on his experience as we continue to grow and develop."

Mike Hayes said, "I am delighted to be joining Bidstack's Board.  Having worked on some of the world's most iconic brands including Sega, Nintendo, Trivial Pursuit and Bandai toys, more recently I have extended my experience to growth funding with new digital start-ups in the entertainment sector. I'm really looking forward to using my experience in creative and production, publishing services and managing global businesses to help grow Bidstack."

Mike will also be appointed to the Audit and Remuneration Committees, and is also currently an investment director of AIM listed Mercia Technologies.

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