Bidstack signs GRID for in-game advertising
announced on Wednesday that it signed a second game with Codemasters that will be released on 13 September 2019.
Bidstack is to provide native in-game advertising within Codemasters’ upcoming game GRID, that will be available on PlayStation 4, Xbox One and Windows PC via DVD and Steam.
GRID is the fourth game in the series, a racing action game in famous city streets and race circuits. The title provides “considerable scope for native in-game advertising”, the company said.
Shares in Bidstack were trading 7.43% higher at 18.8p a share by midday on Wednesday
James Draper, CEO of Bidstack, said, "We are pleased to be able to disclose that we will be providing native in-game advertising within GRID, our second Codemasters title.”
“As our relationship with Codemasters continues to grow, we are proud to give advertisers the opportunity to reach the true motorsport fan, via the trackside billboard space within this stunning game.”
“It continues to be a pleasure to work with Codemasters, a AAA rated games developer, and we look forward to continuing our great work together."
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