AIM-listed in-game advertising firm,announced on Monday that it had inked a deal with AT&T-owned AppNexus.
New York-based AppNexus is one of the world’s largest marketplaces for digital advertising, with its global gross revenue estimated at around $2 billion in 2017. In 2018, the company was acquired by telecommunications giant AT&T for an estimated $1.6 billion.
Chief Executive of Bidstack, James Draper, acknowledged the company’s first deal with a top-ten worldwide programmatic demand side platform (“DSP”) as a milestone event for the group, stating:
"This is a significant step for Bistack, signing a deal with a truly global DSP. Successful connections with DSPs of the size of AppNexus will make Bidstack's inventory available to the world's largest advertising agencies and brands.”
The AppNexus platform offers supply and demand in the form of a real time bidding marketplace, allowing advertisers to identify the right audiences and timing most appropriate for their campaigns. Not to mention that the architecture of the app promises to offer highly scalable ad serving.
Shares in Bidstack were trading 9% higher before close.
With a peak of 11.4 billion daily impressions and more than 108 billion advertising impressions every day, AppNexus’ platform has a vast global reach spanning across all continents, with the company also holding 23 offices across five continents.
Mr Draper characterised the deal as integral to the group’s activity, stating: “Going programmatic is essential to our business, to unlock global digital advertising budgets and to enable frictionless scale.”
Alongside its positioning as one of the world’s largest independent marketplaces for digital advertising, AppNexus has sustained an eight-year-long partnership with technology giant Microsoft, optimising its products to enhance the best experience possible for brands and consumers alike.
Mr Draper further added, “This is another meaningful milestone on our journey to become the de facto destination for global digital advertisers to buy in-game advertising. Thanks to our friends at AppNexus, we look forward to working with you."
For more News & Updates on Bidstack:
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.
On today's podcast: Upland Resources on their corporate migration to Jersey. Salt Lake Potash covers the three key executive appointments they've made this weeK. Mirriad Advertising explain their AI platform. John Meyer Anglo Asian Mining, Keras Resources & Serabi Gold.
SP Angel research note on commodities and miners, featuring: Acacia Mining (ACA LN) – Resumption of gold exports from North Mara AfriTin Mining* (ATM LN) – Uis tin project drill results OreCorp (ORR AU) - Raises A$13.5m to consolidate its ownership of the Nyanzaga gold project in Tanzania Solgold* (SOLG LN) – Annual report published
Shares in Aston Martin tumbled to a new low as pressure continued to mount on the British luxury carmaker amid a broader market rout, Burford Capital has bowed to pressure and promised to shake up its boardroom in the wake of a blistering ‘bear attack’ on its shares by US short seller Muddy Waters last week
On today's podcast: Europa Metals provide a drilling update on their zinc, lead, silver project in Spain. Adamas Finance Asia describe their strategy. Chris Bailey covers: GVC Holdings, FirstGroup & Prudential. Glen Goodman talks crypto.
SP Angel research note looks at commodities and miners, featuring: Altus Strategies* (ALS LN) – Gold discovery on the Zager licence Atalaya Mining (ATYM LN) – Q2 production helps maintain 2019 production guidance Europa Metals Limited (EUZ LN) – Drilling results from Toral zinc, lead, silver project in Spain Gem Diamonds (GEMD LN) – Letseng achieves 10% higher prices in H1 2019 Keras Resources* (KRS LN) – BUY, Valuation rises to 1.08p – Calidus raises A$9m from investors in Australia to fund drilling and DFS Scotgold Resources* (SGZ LN) – Appointment of director Tirupati Graphite (private) – Operations update Thor Mining (THR LN) – Thor confirms it has sufficient funds to meet commitments over next six months