Food technology companyannounced today that it is set to launch its larger UK roll out.
Following successful trials in Swindon and Taunton, the company unveiled plans to significantly increase the number of restaurants available on its platform over the next few weeks. Launches in Brighton and Reading are expected to go live next week.
Shares in BigDish were trading 15% higher at 6.1p a share following the news.
To facilitate the nation-wide roll out, BigDish has devised a system in which the country is divided into ten territories, each assigned a Territory Manager. Recruiting is currently underway for these positions, and the company believes this model will allow “new locations to go live at a more rapid pace.”
As the company continues to expand across the UK, and reaching less populous places, it is aiming to differentiate itself from competitors by pledged to continue featuring predominantly independent restaurants, better connecting local businesses with a larger consumer base.
Additionally, the company is focusing on elevating user experience across its platform, a development it signalled may take several months to develop and complete.
CEO of BigDish Sanj Naha commented on the news: “We have spent the last couple of months preparing our strategy for the execution of this expansion and are now ready to push the button, especially after the success of and learnings from the roll out across our first two territories.
We continue to innovate; we are a tech platform, it's what we do.
One of our goals is for every BigDish shareholder to become a BigDish user. It is great to see shareholders reaching out and asking to be involved in the Company's growth by introducing restaurants. This is an exciting time for BigDish as we enter our biggest growth phase yet, which should generate a high level of newsflow; we look forward to keeping the market up to date on our activities.
Recent restaurant chain closures in the UK show BigDish is in the right place at the right time with the right product. Our focus remains on bringing diners back to restaurants."
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