AIM-listed media business,who owns trading brand “The Daily Mash” announced on Thursday that it had entered a partnership with global subscription platform, NextUp, a leading comedy video-on-demand service in the UK.
The agreement will see The Daily Mash distributing short-form video content taken from NextUp’s growing comedy library across its social media platforms and online website.
James Carter, CEO, Digitalbox commented: "The variety, and very funny content that NextUp will provide can vastly increase the level of video consumption by The Daily Mash audience.”
Digitalbox acquired the leading satirical news website, The Daily Mash, in March this year -- as a valuable asset to the company, the platform has a reach of over 3.5 million online monthly visits alongside a Facebook following of over 900,000 followers.
Founded in 2016, NextUp is cited by technology blog Engadget as “The Netflix of UK Stand-Up” and hosts an eclectic range of live comedy showcasing rising stars as well as familiar household names.
As two of the UK’s leading names in satire and humour combine forces, the partnership holds particular significance for both firms.
NextUp will be gaining new market opportunity by streaming its content on a large platform, and similarly, the deal will open up a new revenue stream in terms of video advertising for The Daily Mash -- not to mention that its users will now have access to a new range of comedic content.
Mr Carter recognised the implications of the deal on both sides, stating: “As well as offering this audience more to enjoy, we can also create a new revenue stream in terms of video advertising. We are delighted to be in partnership with NextUp and to help them grow their business."
Daniel Berg, CEO of NextUp said: "We're really excited to be showcasing the comedians on our platform by harnessing the power of The Daily Mash and its incredible fan base.”
He further added: “We've always admired The Daily Mash and what they've achieved and hope this partnership is just the beginning."
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