Distil launches third flavour of RedLeg Rum brand
London-based spirits company(DIS ) has announced the launch of RedLeg Tropical Rum, marking the company’s third flavour extension to its RedLeg Rum brand.
The Company, which owns drinks brands in a number of sectors of the alcoholic drinks market, told investors that it has seen “tremendous growth” across the spiced rum category and in particular, across the company’s RedLeg Rum Brand over the last 12 months.
The new RedLeg Tropical rum flavour adds ‘a tropical blend of 100% natural mango, guava and passionfruit to RedLeg Spiced Rum, which is distilled in the Caribbean, rested in oak barrels and infused with warming ginger and sweet vanilla for a smooth, accessible spirit.’
Shares in Distil have more than doubled in value since the beginning of November 2020. The stock was trading 7.69% higher this morning at 2.8p following the news of the launch.
‘The fruits have been chosen as they symbolise friendship and community in the Caribbean, and the expression will build on the success of existing flavours - RedLeg Pineapple Rum and RedLeg Banana Rum - which have delivered incremental sales for the brand,’ the group said.
Commenting on the launch, Don Goulding, Executive Chairman of Distil said, "We've seen tremendous growth in the spiced rum category and for RedLeg over the last 12 months.
Our RedLeg Spiced Rum has performed well in major retail and the existing flavours have been instrumental in recruiting new consumers to the brand and have delivered incremental sales. We are confident that RedLeg Tropical Rum will continue to build on this success."
Follow News & Updates fromhere:
Disclaimer & Declaration of Interest
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.