Gfinity is appointed by Amazon Games to deliver new campaign
New World is described by the esports group as a “massive multiplayer online role-playing game (MMORPG)” developed by Amazon Games for the PC, launched in September 2021.
The Company explained how the game pits players against the haunted wilderness of Aeternum, a mysterious supernatural island in the twilight of the Age of Exploration.
The four-week integrated marketing campaign began on 13th September 2021 and consists of a custom video and editorial series which introduces the different playable factions; these factions include games such as The Covenant, The Marauders and The Syndicate.
The editorial content will be fed through Gfinity’s Discovery technology, used to target specific gaming communities within its ecosystem, leading to improved engagement metrics, it noted.
Gfinity said the video and editorial content will also be complemented by social amplification across its publishing platform GDM’s social network, which delivers 65 million impressions per month, as well as a social competition giveaway to help initiate online conversations.
It explained that the deal is the latest collaboration under its strategic pillar which is aimed at strengthening GDM and is focused on improving its ability to offer broader and more in-depth content to its audience whilst enabling brands to engage with the gaming community.’
Head of Digital Media, Talal Musa commented: “GDM is fast becoming a trusted and exciting publisher for the world’s biggest brands to work with. Through our in-house technology, coupled with our ability to tell compelling stories that speak to different gamer segments, we’re strongly positioned to support New World’s phenomenal success.”
In recent weeks, Gfinity entered into an agreement with Coca-Cola Hellenic Bottling Company (Coca-Cola HBC) as the tournament operator for its upcoming Coca-Cola COPA Challenge.
The new gaming tournament, which is being launched by Coca-Cola HBC and presented by the NYSE-listed multinational beverage corporation, The Coca Cola Company, will see gaming influencers compete against one another at the prominent Football Manager title.
The company has described Football Manager as ‘a highly popular football management simulation game’ developed by British developer Sports Interactive and published by SEGA.
The tournament will take place this month and will consist of 8 shows broadcast digitally; four shows consisting of players choosing their teams, and four full competition shows.
Under the terms of the agreement, Gfinity said it will also be responsible for the full operation of the tournament from the design stage through to launch and broadcast delivery.
In addition, Gfinity also announced today it has been appointed by ASK4 as the tournament operator for the company’s sponsored FIFA 22 tournament for students in purpose-built student accommodation. The tournament will run week commencing 20th November 2021.
Gfinity describes ASK4 as a specialist Internet service provider,which delivers ‘superfast connections’ to students and residents in multi-tenant buildings in the UK and Europe.
As an operator, Gfinity will be responsible for the full operation of the tournament, delivering an engaging experience for students at selected purpose-built student accommodation buildings in Sheffield (the home of ASK4), Leeds, Manchester and Birmingham, it noted.
For more news and updates on Gfinity here:
Disclaimer & Declaration of Interest
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.