Guild Esports signs gaming star ‘Flikk’ as it enters Fortnite franchise
(LON:GILD ) has announced its entry into Fortnite, the popular online multiplayer game, after signing the professional player Nikolaj Andreas Frøslev ('Flikk').
The online gaming firm, which became the first esports franchise to join the LSE last month, said the signing of Flikk marks its move into its fourth esports discipline and is the first of several Fortnite player appointments which the Company will announce in due course.
The new players will join Guild's existing rosters; Valorant, a multiplayer tactical shooter, Rocket League, a motor-racing and soccer hybrid game; and FIFA, the football franchise.
Flikk achieved notable success by finishing in the top three in the FNCS (Fortnite Champion Series) Trio Finals this month and is also a two-time winner of the Champion Cash Cup.
Flikk, who is ranked as the No.16 best player across Europe, is widely regarded as an industry "one-to-watch" and has won over $100,000 in tournament prize pools to date.
Flikk has signed a one-year contract, with Guild having an option to renew for another year and will receive an annual salary and performance incentives. He will compete under the Guild banner in all upcoming European and international Fortnite tournaments including the culminating event of Epic Games' Marvel Super Series, the $1M Super Cup on 21 November.
Shares in Guild Esports have increased by over 25% in the past two weeks to open 2.42% higher this morning at 6.35p following the announcement.
Fortnite has become a global cultural phenomenon with 350 million players worldwide as of May 2020, achieving mainstream success and signed brand deals with Marvel and Disney.
The title achieved record-breaking figures on the video streaming service, Twitch, reaching 488,650 peak viewers last month, making it the platform's fourth most popular title.
According to market data specialist, Statista, the total prize pool for Fortnite competitions stood at $64.42m in 2019, the biggest cumulative esports prize pool for any game that year.
Guild's launch into Fortnite will introduce it large new audiences and enhance its social reach with the esports' highly engaged digital audiences while Flikk has a combined social media following of 237,900 across his social channels on Twitter, Instagram and YouTube.
"Fortnite has achieved tremendous success and is one of the most important games of our generation, commented Carleton Curtis, Executive Chairman about the game which was released by American video game and software developer, Epic Games, back in 2017.
He added, "We are proud to welcome Flikk to the Guild family. Aged just 17, he is already a talented young player with huge potential and we have high hopes for him. Guild and our academy system will support him to win tournaments and succeed at the highest level."
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