has signed a content and marketing agreement with a UK-based wealth management business.
The multi-divisional media and technology business said it will create and distribute bespoke content for the unnamed client through its LGBTI+ news website, Gay Star News (GSN).
Iconic will support the client’s campaign in order to increase social media reach and impact in the key market, it explained to investors on Wednesday.
The group noted that GSN continues to see growth in engagement with its content on social media platforms, with video views increasing by 60% and social media followers rising 22% in the last 28 days.
Shares in Iconic Labs were trading 7.14% higher at 0.075p during Wednesday trading.
Iconic’s Chief Executive Officer, John Quinlan said the company was pleased to see the relaunch of GSN followed by a pipeline of potential contracts which were “now coming to fruition.”
“This underlines the reach and impact that GSN has with its target audience. We aim to build on this momentum as we continue to grow the reach and impact of GSN,” he said.
The GSN website, which Iconic relaunched at the end of January 2020, has since attracted over a million monthly users, securing initial revenues and sales ahead of management expectations, the company noted in a February trading update.
With the LGBTI market estimated to be in the region of $3.6 trillion of annual spend globally, the company said it views the platform and brand with ‘credibility’ in such a valuable sector.
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