on Tuesday announced that it entered into an agreement with Snowman Enterprises to produce a themed tour of The Snowman and The Snowdog.
Live Company Group was granted rights under the agreement to produce and exhibit The Snowman and The Snowdog themed BRICKLIVE tour in the UK.
The agreement will initially last until January 2022, with Brick Live International, a Live Company Group subsidiary, paying Snowman Enterprises a royalty fee based on the revenues from the tour.
Snowman Enterprises is wholly owned by Penguin Books Limited, which is part of the Penguin Random House group of companies.
Shares in Live Company Group rose 7% in early morning trading on Tuesday
Thomas Merrington, Creative Director at Penguin Ventures, said: "We are always looking at how we can bring our classic characters to family audiences in new and unexpected ways and partnering with BRICKLIVE does exactly that.”
He added: “The sculptures show incredible attention to detail and we are really excited to see this tour come to life."
The tour is inspired by the 2012 animated film The Snowman and The Snowdog, a sequel to the much loved The Snowman film based on the book by Ramond Briggs originally published in 1978.
Andy Smith, Deputy Chairman of Bricklive Group, said: "We are thrilled to welcome Snowman Enterprises Limited, part of Penguin Ventures, a leading player in the family entertainment sector, as our newest IP partner, to deliver The Snowman and The Snowdog branded BRICKLIVE tour in the UK and Republic of Ireland.”
He said: “Adding this timeless classic to our festive portfolio is a very proud moment and we look forward to developing this important partnership further."
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