on Tuesday announced it secured a 3 year deal with Entertainment One, the owner of the world famous Peppa Pig children’s brand.
BRICKLIVE International will pay Entertainment One a royalty fee in return for non-exclusive rights to create and exhibit Peppa Pig themed BRICKLIVE tours across the UK and Ireland until 30 September 2023.
First aired in 2004, Peppa Pig is an animated children’s TV series that has been translated into over 40 languages and broadcast in over 180 territories.
Live Company Group said it expects the first Peppa Pig BRICKLIVE tour to launch in Q3 2020.
Shares in Live Company Group were trading 5% higher at 30.5p on Tuesday morning
David Ciclitira, Chairman, Live Company Group said: "We are thrilled to be collaborating with eOne, a global entertainment brand, to create an exciting new BRICKLIVE tour of one of the world's most popular pre-school children's brands, Peppa Pig.”
He said: “eOne has become the Group's third international IP partner in less than 12 months which is a significant milestone for the Group and BRICKLIVE.”
Mr. Ciclitira added: “BRICKLIVE continues to create fresh, engaging and interactive tours that appeal to young children, demonstrating our strength and appeal to international children's brands.”
Peppa Pig’s owner Entertainment One was acquired by NASDAQ listed Hasbro in August last year.
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