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MelodyVR and Live Nation UK to launch ‘Live From O2 Academy Brixton’ concerts

09:28, 8th July 2020
Francesca Morgan
RNS Newswire
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MelodyVR Group (AIM:MVR FOLLOW) has entered into an exclusive partnership with Live Nation UK to launch a series of new concerts, ‘Live From O2 Academy Brixton’, using 360° virtual reality.

The virtual reality entertainment group and operator of the MelodyVR platform said ‘Live From O2 Academy Brixton’ will deliver live performances from artists to homes around the world. Each show will be entirely bespoke and created in collaboration with artist teams.

The live performances will be available in both 360° and virtual reality on the MelodyVR app for anyone with a smartphone or Oculus VR device, this morning’s statement outlined.

Using the virtual reality technology, fans will have the choice of watching each performance from multiple vantage points within the venue including on stage with the artists themselves.

Shares in MelodyVR Group were trading 13.33% higher at 5.1p on Wednesday morning.

MVR price chart

The group also said the performances will create new opportunities to generate revenue.

The news follows the Wireless Festival’s virtual incarnation, Wireless Connect. The three-day 360° event featured new and exclusive performances from London and LA from 70 artists.

Delivered by Festival Republic and MelodyVR, Wireless Connect attracted more than 132,000 fans across 34 countries who interacted with the performance more than one million times.

"MelodyVR's mission is to use our innovative technology to make sure artists can keep staging amazing shows and fans can continue to experience and enjoy the live music that they love,” said CEO of MelodyVR, Anthony Matchett.

He added, “Virtual shows are here to complement and support live entertainment, and we are proud to be working with the rest of the industry to ensure that live music doesn't stop.”

Follow News & Updates from MelodyVR Group here: FOLLOW

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