Mobile Streams’ streams revenue in Argentina beats initial target
(MOS ) said its LiveScore Argentina service has generated over $14,000 in revenue in October alone, significantly more than the group was expecting for its first month of service.
The service, which has been live in Argentina since the start of October and marketed under ‘NacionPelota’, forms part of the group’s efforts to advance its revenue generation strategy.
Today, the mobile content and data intelligence company said that over $14,000 in revenue had been generated from approximately 6,000 downloads in October alone, with the higher than expected revenue arising from greater take up than anticipated in the market.
The company said that current downloads for the LiveScores Argentina service stand at around 10,000 and are “continuing to grow at a much faster rate than initially anticipated.”
Income from the LiveScore streams service is generated not through downloads, but through a mixture of affiliate revenue share with the group’s partner, Quanta Media Group (“QMG”) as well as through subscription payments via the current MOS billing contract with Movistar.
It explained that affiliate revenue occurs when a lead generated from the LiveScores service is sold to another organisation which will then market its service or product to the lead. It is estimated that the vast majority of revenue from the service will be as a result of this.
All affiliate revenue share generated will be paid into the MOS UK account and therefore will not incur any currency related risks sometimes associated with the Argentinian market.
Additional revenue from telco subscription may also be generated and will be paid into the MOS Argentina account, the group explained. As with the Company’s successful launch in the Mexican market, this service will utilise Quanta content and the Streams delivery platform.
Commenting on the results for October, Tim Scoffham, CRO of QMG, said: “After initially getting far more downloads than anticipated we are pleased to see this now follow through into generating far more revenue than first thought. For our first month its a great start.”
Nigel Burton, Non-Executive Director of Mobile Streams, added: “We are very pleased to be delivering these initial revenue figures for our first month operating LiveScores in Argentina. They prove the model we have works well and that the revenue follows the downloads.”
Last month, Mobile Streams confirmed to investors that it would launch its LiveScores service into the Brazilian market in early November 2021 in partnership with Quanta Media Group.
The Company said income is anticipated to be generated through affiliate revenue share with Quanta, a process which will occur when a lead generated from the Group’s LiveScores service is sold to another organisation who will then market the service or product to the lead.
As with the Company’s recent successful launches in the Mexican and Argentinian markets, the LiveScores service will utilise Quanta content as well as the Streams delivery platform.
Mobile Streams said this next territory launch represented another step in the Company’s development, and that it was currently in advanced discussions regarding further launches.
Last month, Mobile Streams said its LiveScores service in Mexico had again exceeded its internal target with September’s subscriber numbers coming in 251% above its initial target.
The Company reported at the start of September that LiveScores had exceeded its August subscriber target by 250% with over 3,500 subscribers having signed up during the month.
The mobile content and data intelligence company launched its LiveScores football 365 service in Mexico at the start of August in partnership with Quanta Media Group (“QMG”).
Based on the number of subscribers in August, the Company has estimated that this service in Mexico alone should generate at least $1.5 million over 3 years in additional revenue.
Following on from its Mexican and Argentinian launches the Company said it is in ‘advanced discussions’ regarding launching this service in additional markets over the coming months
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