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Plant Health Care® to distribute ProAct® into Argentina and Uruguay

07:03, 1st April 2022
Francesca Morgan
Vox Newswire
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Plant Health Care® (PHC FOLLOW) has signed an agreement to distribute its Harpin αβ bio-stimulant product, ProAct®, into Argentina and Uruguay, respectively, to further drive commercial sales.

The Group, which provides patent-protected biological products to global agriculture markets, said Ager Agro SAS (“Ager”), which supplied products to 10 million total treated hectares of crops in Argentina in 2021, has now been appointed as its distributor across both markets.

Ager is a rapidly growing, multi-national distributor, with a particular focus on sustainably improving food quality and productivity across Argentina, Uruguay and Paraguay.Plant Health Care said its appointment of Ager demonstrates the commercial appetite for ProAct in South America and significantly expands its market access with leading partners across the region.

Under the terms of the deal, Ager will commence sales of ProAct for soybean in Argentina during 3Q 2022 and is targeting 350k hectares of soybeans and 150k hectares of wheat within five years; this would generate in excess of $0.75m sales for Plant Health Care.

As a biological product, Harpin αβ works by triggering the plant’s own self defence systems, ‘in a manner that is similar to vaccinations in humans, with crops responding with improved quality, nutrient use efficiency, tolerance to abiotic stress and ultimately, increased yield.’

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After being evaluated over four crop seasons in Argentina, the application of ProAct® as a soybean seed treatment resulted in measurably healthier, more robust plants and increased yield by almost 5% in early season soybeans subjected to stress from drought or heat. Argentina is the world’s third largest producer of soybeans after Brazil and the US.

Over 16 million hectares of soybeans were planted in Argentina in 2021. Furthermore, farmers are under increasing pressure to move to more environmentally and biologically friendly products to improve the sustainability of production, the company acknowledges.

Commenting, Chris Richards, CEO of Plant Health Care said, ‟Global sales of Harpin αβ grew by 55% in 2021, as more farmers recognize the value of the product. Commencing commercial sales in Argentina will materially support continued strong revenue growth.

Argentine growers are sophisticated and operate on a large scale; they are increasingly adopting more sustainable approaches. Ager has demonstrated its commitment to sustainable agriculture and its ability to commercialise biological products at scale.”

Julian Etchegoyen, Ager’s CEO said, “Our strategic alliance with Plant Health Care allows us to offer in Argentina and Uruguay a valuable technology based on Harpin αβ protein, which generates a proven increase in crop yield of around 5%. We are very excited about this alliance and we have no doubt that ProAct will be an important player in this growing market.”

In 2022, Plant Health Care’s commercial business is both profitable and cash generative, The Company said it expects this to deliver profitable growth for the business “in the years ahead.”

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