Some members of Generation Alpha, also known as the iGeneration, aren’t even born yet but they’re already dictating future market trends.
Born between 2010 and 2025, Generation Alpha will be the first generation born entirely in the 21st century-- and whole industries are already positioning themselves to benefit from the inherently digital upbringing that will mold them.
Few efforts, however, have been as concerted as that within the education sector-- the market Generation Alpha will, arguably, interact with and shape first.
Since 2010, investors have directed over $2 billion into startups operating in the United States’ K-12 educational technology, or ‘edtech,’ market. Chief among these is the incorporation of virtual reality (VR), augmented reality (AR) and similar technologies into classrooms.
In a survey by international law firm Perkins Coie and the XR (cross reality) Association, 41% of respondents chose education as the “most applicable” sector for VR and AR; 36% of participants thought the most VR and AR investment would be directed into education.
At Bett Middle East and Africa, the world’s largest education technology portfolio of events, experts showcased how schools are experimenting with virtual reality to simulate and immerse students in environments that catalyze creativity, problem-solving skills, and critical thinking.
Anthony Salcity, Vice President of Worldwide Education at Microsoft, argued, “Virtual reality does many great things. It's great for storytelling and for students to see advanced concepts they couldn't have experienced. There are going to be great opportunities for bringing immersive experiences with virtual reality.”
And the U.K. is ready to seize that opportunity. PwC’s most recent annual Entertainment and Media Outlook reported the U.K. as the largest market for VR and AR in Europe.
Sol Rogers, founder and CEO of Rewind, a top global creative agency for mixed reality content, argues, “VR and AR are truly global technologies, but I feel that what has helped to set the U.K. apart as a leader in the space is breadth and depth of what it offers.” That breadth and depth is expected to make the virtual reality market in the UK worth over £350 million by 2020.
In the education landscape, UK-based companies such ashave already laid out the groundwork to both take advantage of this growth and also shape the industry’s future.
A leading developer of mobile and immersive educational experiences, Dev Clever has released its latest virtual reality experience “VICTAR” (Virtual Interactive Careers Training & Apprenticeship Robot)-- the world’s first interactive VR careers guidance experience, to schools across the UK as part of their division EDUCATE.
Chris Jeffries, Dev Clever’s CEO, says "VICTAR is a pivotal application in VR and the start of the mass adoption of the technology in the education sector. It allows schools to generate an immediate return on their investment for introducing the equipment in their institution by supporting the government mandate for schools to perform against the Gatsby Benchmarks for careers guidance.
Using virtual reality, VICTAR fulfills a real and current need to engage young people at school in the delivery of careers information and will become a conduit to deliver further virtual reality content such as curriculum, career focused and other training modules.”
And a sharp focus on educational VR is likely to benefit the cross reality industry as a whole. PwC found that one of the main challenges to the mainstream adoption of VR and AR technology is precisely education and that “few members of the public have an accurate understanding of the technology due to a lack of first-hand experience.”
Once that technology is brought into classrooms and a large swath of the public has adopted and utilized it since childhood, it seems there’s only growth ahead of educational VR.
For more news and updates on Dev Clever Holdings:
The information, investment views and recommendations in this article are provided for general information purposes only and do not constitute financial, investment or legal advice. Although based on information believed to be accurate and complete, the information is not guaranteed to be accurate or current and readers should seek advice specific to their circumstances from their adviser before making any investment decision or taking any action. Nothing in this article should be construed as a solicitation to buy or sell any financial product, or to engage in or refrain from doing so or engaging in any other transaction. Full disclosure of potential conflict of interest is made in accordance with ethical standards. The author may or may not hold investments in all or any of the companies under discussion.
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.
Five financial stories, trending today in a 60 second podcast, including: The pound hit a 6 month low today on rising worries that Boris Johnson, the front-runner to replace Theresa May, could put Britain on a path towards a no-deal Brexit.
On today's podcast: Union Jack Oil & Reabold Resources discusses the discovery at West Newton could be the largest UK onshore gas field. Hummingbird Resources report on the positive progress on the second ball mill project at its Yanfolila Gold Mine. Salt Lake Potash talk about the results of their Scoping Study for their Lake Way Project.
As a founding member of Equileap, a leading organisation providing data on gender equality in the workplace, Diana Van Maasdijk recognised that by leveraging the power of investment you can align your interests with "the mission of the people".
SP Angel research note on commodities and miners, featuring: Altus Strategies* (ALS LN) – Expiry of term sheets on Mali projects Avesoro Resources (ASO LN) – Processing resumed at Youga BlueRock Diamonds* (BRD LN) – BlueRock diamonds has sold its 24.98ct diamond for US$190,000 European Metals Holdings (EMH LN) – Lithium hydroxide PFS confirmed Hummingbird Resources (HUM LN) – Installation of Yanfolila’s second ball-mill running ahead of schedule Vast Resources* (VAST LN) – Progress report on the Heritage Diamond concession
Serco’s £4bn swoop on Babcock. Merger talks could spark deals in ailing outsourcing sector, Retail billionaire Mike Ashley is among prospective bidders vying for control of one of the country’s biggest five-a-side football businesses, Dixons Carphone has hatched a plan to double the amount of products sold on credit