12 December 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

START ART FAIR KOREA

LVCG are pleased to announce that StART ART FAIR which was held in London at the Saatchi Gallery in October will be held at KINTEX in South Korea in June 2023.

Mess eSang Co. Ltd the top exhibition company in Korea and StART ART Korea Co Ltd will become partners in Korea for the fair.

StART ART FAIR SEOUL' successfully held flagship store-type of exhibition and art fairs at Grand Intercontinental Hotel and Galleria Foret in Seoul in May and September this year, and move to KINTEX next year to develop a full-fledged global art fair that rivals fairs such as  'Frieze' at COEX.

Furthermore it plans to discover new art markets by partnering with 'Messe eSang Co., Ltd.', who currently hold more than 60 exhibitions annually in more than 21 industries including architecture, interior, baby, pet, medical, and VR

StART ART FAIR SEOUL will hold a contest to discover new artists and select artists through the curation board of world-renowned curator and founder of StART ART, Serenella Ciclitira, to present them at the StART ART FAIR LONDON 2023 as well as StART ART FAIR SEOUL 2023.

A special pavilion with various concepts will also be operated and in addition to art, it will provide new attractions through various furniture and product designs where visitors can experience all trends in space design such as interior, furniture, and objects.

Byeong-gu Lee, CEO of StART ART KOREA Co., Ltd., explained, "It is an honor to hold the 10th anniversary StART ART FAIR at KINTEX, and we will focus on discovering potential Korean artists to build an art fair and lead a new collecting culture."

Won-pyo Cho, CEO of Messe eSang Co., Ltd., said "We will play a role in enhancing the competitiveness of the Korean art market by discovering new Korean artists and debuting them in the global market, not only being merely art fairs that import overseas galleries into Korea".

Chairman of LVCG David Ciclitira commented: "I am incredibly proud that StART has established itself as a leading art brand in Korea. I look forward to StART Art Fair Korea at Kintex further expanding the StART brand."

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LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions; BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.  The second is KPOP which owns the K.flex brand. K.flex is Europe's first ever Mega KPOP music festival.  The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events.  The fourth division is StART Art Global. StART Art Global is a combination of both physical art shows and a digital art platform.