6 July 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

Signature of Major New Contract with Singapore Zoo

LVCG is pleased to announce the signature of a new contract with Singapore Zoo for BRICKLIVE Brickosaurs from 5^th November 2021 to 2^nd May 2022,

Singapore Zoo is one of the must see visitor attractions in the country and is home to 2,400 specimens of over 300 species, 34% of which are threatened. The zoo welcomes approximately 1.9 million visitors annually and is part of Wildlife Reserves, Singapore.

This is the first time we are working with Singapore Zoo and the first time we are partnering with a Zoo in Asia and the Company look forward to showcasing Brickosaurs at this prestigious zoo.

Chairman David Ciclitira commented " Singapore Zoo is one of most well -revered zoos in the world and I am delighted that the hard work of the team over many months has achieved in securing this major contract. This is the first time that Brickosaurs has appeared in Asia. Singapore has always been a leader in the entertainment, tourism & leisure industry and the fact that Singapore Zoo has chosen to relaunch itself in partnership with BRICKLIVE is a great testament to our product.  This expansion into the Asian Zoo sector is something we have been looking to achieve for some time. As countries' start to open globally, we have secured events in 3 continents - USA, Europe and now Asia. "

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LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017.  The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks.  BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity.  Bright Bricks is the Group's production centre for building brick based models.  The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division and has an investment in an on-line art platform Start.art.

Website: www.livecompanygroup.com.