13 July 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

Announcement of Formula E Calendar

LVCG is pleased to announce  that, further to the release dated 3 December 2020 where the Company announced the right to sell sponsorship and the management for the Formula E Motor race in Cape Town,  as expected, the FiA and Formula E have ratified the 2021/2022 calendar to include Cape Town as the fourth race in the series.

The Company reminds investors that this is a multi-year contract (5 years plus option for another five years) and through its ownership of E-Movement Holdings Limited is entitled to a management fee for the staging of the race as well as having the exclusive sponsorship rights. The final details of the race are in the process of being confirmed but it is thought that the potential revenue and profile uplift the Formula E race brings to the company will be significant.

The full press release can be found here: https://www.fiaformulae.com/en/news/2021/july/season-8-calendar-announcement

Chairman David Ciclitira commented "I am delighted that the hard work in finalising the Formula E race in Cape Town is coming into fruition. This announcement ratifies the Season 8 calendar and returns single-seater FIA World Championship racing to the country for the first time since the South African Grand Prix in 1993. "

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LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017.  The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks.  BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity.  Bright Bricks is the Group's production centre for building brick based models.  The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division and has an investment in an on-line art platform Start.art.

Website: www.livecompanygroup.com.