17 May 2022

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

SIGNATURE OF KPOP.FLEX CONCERT WITH O2 LONDON - Sept 2023

Live Company Group plc (AIM: LVCG) is delighted to announce the signing of a contract with The O2 London for a three day KPOP.FLEX festival with Kpop Europa ("KPE") a 50% subsidiary of LVCG.

Highlights

·    Event staged by KPE in partnership with PK Events (promoter)

·    Three day festival at the O2 to take place in September 2023

·    Inaugural KPOP.FLEX awards for emerging artists

·    Fan fest to immerse fans in Korean culture, art and music

·    Four year contract

The three day festival will see up to 50,000 K-pop fans descend on the capital from 22 to 24 September 2023 and will use a range of venues across the O2 campus including Indigo and other venues. Additionally, the KPOP.FLEX awards will take place on the 23^rd September which will ,in order to celebrate and honour the KPOP talents that have graced the global stage, acknowledge and reward the latest emerging KPOP artists.

As there was in Frankfurt there will also be a Fan Festival that will celebrate Korean culture and engage fans in a variety of immersive experiences.

The contract is a multi-year contract signed for four years with either party being able to terminate after year one.

Revenue Generation

Revenue will be generated via a percentage of the profits of the ticket sales, streaming, merchandise and streaming. There is not expected to be any upfront expenditure although some staff salaries will be recuperated.

Chairman David Ciclitira commented: "We are delighted to be working with the iconic O2 to deliver three incredible days celebrating K-Pop to fans across the UK and beyond. We are also excited about the debut KPOP.FLEX awards which will showcase the very best emerging talents in the K-Pop world. The K-Pop phenomenon shows no signs of slowing down and I am pleased to continue to deliver on our strategy of bringing additional concerts to the K-Pop fans.    "

Notes to Editors :

KPE is a joint venture between Live Company Group and the Explorado Group.

Enquiries:

LIVE COMPANY GROUP

Live Company Group Plc ("LVCG", the "Company" or the "Group") is a live events, entertainment and sports events company, that has been trading on AIM since 2017.

The Group is divided into four divisions;  BRICKLIVE, consisting of a network of partner-driven fan-based and touring shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks. The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group.  The second is Kpop Europa (KPE), which operates the KPOP.flex Festival in Frankfurt.  KPOP.flex Frankfurt is Europe's first ever Mega KPOP music festival.  The third is Live Company Sports and Entertainment, which manages a number of global sports, entertainment and lifestyle events. LCSEs main focus for 2022 will be Cape Town Cycle Tour and the successful  one year out launch of the Formula E Cape Town race for series 9 in 2023.  The fourth division is StART Art Global, in which LVCG holds a minority stake. StART Art Global is a combination of both physical art shows and a digital art platform.