27 July 2021

LIVE COMPANY GROUP PLC

("LVCG", the "Company" or the "Group")

APPOINTMENT OF INDEPENDENT NON-EXECUTIVE DIRECTOR

Live Company Group plc (AIM: LVCG) is pleased to announce that it has appointed Stephen Birrell as an independent Non-Executive Director with immediate effect.

Stephen is an experienced Non-Executive and is currently a Non-Executive Director of Ascent Resources PLC and holds an Executive Director role at  Ossian Energy Ltd. He  has a BSc Honours in Applied Geology, a background in geoscience bringing broad experience of Corporate Governance, Project Management, Stakeholder Relations, Joint Venture Management and Business Development. In addition to Stephen's expertise in business performance optimisation and development, he has a background in staging and promoting live events and negotiating "rights agreements".

David Ciclitira, Executive Chairman of LVCG, said: " I am delighted to welcome Stephen to the board. He brings with him a diverse skill set and experience in Aim listed companies- particularly in the area of corporate governance- as well as a passion for developing businesses"

AIM Disclosures for Stephen James Birrell (age 58)

Stephen has held the following directorships and/or partnerships in the past five years:

Stephen does not currently hold any shares, options or warrants in the Company.

There is no further information to be disclosed under Schedule Two, paragraph (g) (i)-(viii) of the AIM Rules for Companies.

The information communicated in this announcement contains inside information for the purposes of Article 7 of the Market Abuse Regulation (EU) No. 596/2014 as it forms part of UK domestic law by virtue of the European Union (Withdrawal) Act 2018 ("MAR"), and is disclosed in accordance with the Company's obligations under Article 17 of MAR.

Enquiries:

LIVE COMPANY GROUP

Live Company Group plc ("LVCG", the "Company" or the "Group") is a live events and entertainment company, founded by David Ciclitira in December 2017.  The Company was admitted to trading on AIM in December 2017, following the reverse acquisition of Brick Live Group and Parallel Live Group by LVCG.

The Group is a network of partner-driven fan-based shows using BRICKLIVE created content worldwide. The Company owns the rights to BRICKLIVE - an interactive experience built around the creative ethos of the world's most popular construction toy bricks.  BRICKLIVE, which is fast becoming a leading children's education and entertainment brand, actively encourages all to learn, build and play, and provides inspirational events and shows where like-minded fans can push the boundaries of their creativity.  Bright Bricks is the Group's production centre for building brick based models.  The Group is an independent producer of BRICKLIVE and is not associated with the LEGO Group. The Company also manages a number of sports, entertainment and lifestyle events via its recently created LCSE (Live Company Sports and Entertainment) division. It also has a minority investment in Start.art.

Website: www.livecompanygroup.com.