(AIM: BIDS ) has used its proprietary technology to put the UK Government's Department for Digital, Culture, Media and Sport ("DCMS") "Stay Home Save Lives" in ' (AIM: CDM ) Dirt Rally 2.0. video game.
The Company notes this campaign has been widely noted across various media outlets including BBC News, ITV News, Radio 4, LBC, Virgin Radio, PC Gamer, Forbes, Engadget, The Daily Mail, CityAM, The Daily Telegraph, The Sun and The Hollywood Reporter.
Because Bidstack's technology is capable of geo-targeting gamers, the DCMS message is currently being sent only to UK gamers. However, the Company is working with Codemasters to extend the initiative to other European and American players with localised public safety information.
In addition, Bidstack is working directly with the DCMS to explore how its technology can be put to work to ensure this message is being delivered through other games. The Company's technology can make this easy to do in an impactful but unobtrusive way.
Shares in Bidstack closed on 6 April at 925p
James Draper, CEO of Bidstack commented: "We are pleased to be doing our bit in this time of crisis by working with the Department for Digital, Culture, Media and Sport and our partner, Codemasters.
"We're at an early stage in this push, helping games developers who want to do their bit to encourage their players to sit tight and keep playing through this period of lock-down. I am pleased that Bidstack has been able to demonstrate its ability to "reach the unreachables" with this vital core message on the importance of staying at home during this unprecedented time.
"As the DCMS has pointed out, getting through the COVID-19 crisis requires a collective national effort and in-game messaging represents a creative, targeted, and immediate way to help reinforce the Government's Stay Home, Protect the NHS, Save Lives message.
"We will be delighted to work with any video games developers or publishers who would like to do their bit to get the message out there."
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.
The investment firm, said its final results for the year ended 31 December 2019 have ‘significantly improved compared to the previous year’ as a result of its new investment strategy in listed junior companies through debt and equity linked products.
After deferring his decision to step down as CEO as a result of the coronavirus crisis, Stephen Blyth today announces his official step down from the role but says he will continue as a director in the position of Founder and non-executive Deputy Chairman.
AstraZeneca said it will be able to supply two billion doses of a potential virus vaccine following two new deals. Last month, AstraZeneca said it could manufacture one billion doses, that it is developing with scientists at Oxford University but yesterday after signing two deals, including one backed by Bill Gates, means it can double production.
Cluff said it is ‘fully committed’ to drilling a Shell-partnered North Sea prospect, but that drilling at the Selene prospect is now expected to start in 2022. Meanwhile, the Company remains fully funded for all its other planned drilling operations.