Brave Bison appointed by Panasonic for global sports campaign
Francesca Morgan
RNS Newswires
10:28, 14th July 2020

Brave Bison (AIM:BBSN) FOLLOW has been appointed by Japanese electronics corporation, Panasonic, as its social content partner for its “SPORTS CHANGEMAKERS” global campaign. 
As part of the partnership, the social video group will lead the creative execution on a series of videos across multiple platforms in four key markets: the US, Europe, China and Japan. 
In 2019, Panasonic invited university students from these markets to participate in its 'Going Beyond Barriers' SPORTS CHANGEMAKERS competition where students were asked to identify barriers that exist in sports today and present a technology-based solution to them. 
Brave Bison will work with one winning team from each key market to help tell their stories, including their upcoming journey to the Olympic games in 2021, where they will present their final idea to a panel of advisers. 
The group will produce brand assets and bring on board four creators, one per market, ‘to tell their local CHANGEMAKER story in their own, unique way across multiple platforms and formats.’ 
Shares in Brave Bison were trading 5.56% higher at 1.425p on Tuesday morning. 

Over the past year, Brave Bison has built a strong relationship with Panasonic, one of the world’s largest electronics companies and an official worldwide Olympic and Paralympic partner.  Today’s partnership marks the first collaboration between the two companies. 
"Brave Bison is one of the leading companies for video content creation and digital marketing around the world,” said Yasuhiro Fukuda, Panasonic project leader, Olympic and Paralympic Marketing Team at Panasonic. 
“We have appointed them as our creating partner for social video content in our project because we were impressed by their cutting edge concept of social video creation and greatly respect their numerous global achievements,” added Fukuda. 
Commenting on the partnership, Oliver Green, CEO at Brave Bison, said, "We're excited to be working with Panasonic on this global campaign, spanning multiple platforms and markets. 
As a social content publisher that specialises in engaging youth audiences, we're eager to use our expertise to create easily-digestible content that tells these stories from start to finish." 

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