Crimson Tide: “We’re investing for growth”
In this interview, Vox Markets talks to Jacqueline Daniell, Group CEO of fast-growing SaaS company (TIDE ), about how it’s primed itself for growth by investing in its business to help companies make sense of the vast quantities of data generated by Internet of Things hardware.
0:35 Introducing Crimson Tide (TIDE), its core mpro5 product, and the benefits it
offers its customers across key sectors including logistics and facilities
management.
2:40 Describing the business model behind 30% sales growth reported in its
latest results, and the high-margin, low churn nature of its “Software With A
Service” contracts.
4:11 Driving growth by selling more services to existing clients.
4:44 Investment in the business to develop the product, scale the business, and
expand geographically.
10:00 The ongoing development of the product to meet and anticipate customer
needs
10:50 Details of the first US contract, and how Crimson Tide is positioning itself
to address the opportunity there.
14:11 The trends supporting growth, including expansion of the Internet of
Things (IoT), ESG reporting, and the needs of companies for data management
products that support regulatory reporting.
15:57 Discussing a sales pipeline at record levels and growing.
17:45 A first major contract with the NHS, and the huge opportunity to support
the health service in driving efficiencies in the NHS estate.
Disclaimer & Declaration of Interest
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.