Gfinity to launch new virtual motorsport website in Q4
is to launch a new virtual motorsport website, racinggames.gg, allowing motorsport fans to read news, share opinions and follow global virtual racing esports and competitive gaming events.
The gaming solutions provider said the website, which is scheduled to go live in the fourth quarter of 2020, will leverage Gfinity’s existing market position in virtual motorsport built through relationships with F1, IndyCar, Forza and Abu Dhabi Motorsport Management.
It will cover all virtual motorsports including the F1 Esports Series and all Global Racing Series virtual racing competitions. The website will drive the reach of the Global Racing Series competitions and its commercial value with brands, broadcasters and teams.
It said the site will benefit from the existing relationships the company has with Venatus and Connatix for programmatic ad delivery, site takeovers and video serving as well as Google’s backlinking strategy that links the GDM pages together and helps fast track user growth.
Shares in Gfinity have increase from lows of 1.3p in June and closed at 3.9p on Wednesday afternoon.
The website will also have a dedicated YouTube channel and will leverage GDM's social channels, which achieve more than 20 million impressions per month, the group noted.
“Racinggames.gg will satisfy the insatiable appetite amongst gamers for virtual racing news and entertainment-based content. We are committed to creating products that resonate with gamers and deliver commercial value for the Company,” said John Clarke, GFIN’s CEO.
Clarke highlighted that Gfinity Digital Media had carved out “a strong position in the gamer market and has seen a surge in advertising revenues.”
He added, “Gfinity Digital Media is expected to deliver revenue of £2million in this financial year ending 30 June 2021 and the launch of Racinggames.gg will play a positive role in the Company reaching its target of moving into profitability in Q1 of 2021 calendar year".
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