Immotion Group to install VR Arena at The O2 in London
, the UK-based immersive “Out of Home” entertainment group, announced it is to install a 12-station VR entertainment zone at The O2 in London.
The AIM listed company signed a contract with Waterfront Limited Partnership, the JV owner of the iconic venue which sees 9 million visitors a year.
Immotion will install a VR Arena for the global number one interactive VR game “Raw Data”, a VR cinema pod for VR Roller Coasters and a pod for “Undersea Explorer” a four-person motion cinema where users can experience swimming with Turtles, Humpback Whales and Tiger Sharks in VR.
The installation is to run for an initial 6 months to allow the company to test both the Summer and Christmas holiday periods. Profits are to be shared between Immotion and Waterfront Limited.
Martin Higginson, Immotion Group CEO said: "I am thrilled to be bringing our VR experiences into such an iconic location as The O2. We are confident this initial trial through to early 2020 will prove successful and we look forward to working with Waterfront on a long-term basis.”
“We continue to provide our partners with new exciting attractions that complement their offerings and generate valuable ancillary revenue for them, whilst building recurring revenues for Immotion. We believe this is a highly scalable model with global potential."
Marion Dillon, Leasing Director for The O2 added: "Immotion's new VR entertainment zone is a great addition to The O2, providing visitors with a unique experience that complements the breadth of offer already available.”
“Initiatives such as this are vital as they provide additional reasons to visit, or can help extend an existing trip, both of which help deliver additional sales for our retailers, cafés, bars and restaurants.”
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