’s wholly owned subsidiary Brick Live International has signed an agreement with children’s television giant Nickelodeon UK to produce themed tours based on the Nickelodeon brand and programmes.
These tours will be launched throughout the UK, Ireland, the Channel Islands, and Isle of Man.
A Nickelodeon UK & Ireland network is a big win for the company as the television programmer is available in over 13 million homes and reaches more than 10 million viewers a month.
The agreement spans a five year term, through 2024, with LVCG set to pay Nickelodeon a royalty fee based on the revenues of the themed tours.
The first themed tour will feature one of Nick. Jr’s most popular shows, Paw Patrol, and is expected to launch this summer.
David Ciclitira, Executive Chairman of Live Company Group, commented on the news:
"We are thrilled to have Nickelodeon, a leading player in the family entertainment sector, as our newest partner to deliver Nickelodeon branded BRICKLIVE touring shows in the UK and Ireland…
This partnership marks a significant milestone for the Group and working with Nickelodeon over the next five years; we are extremely excited to create new themed tours that will be exhibited throughout the UK and Ireland. This partnership reinforces the Group's growth strategy and investment in building new touring assets to appeal to audiences around the world".
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