Lucyd® Appoints Ex Walgreens manager as head of e-commerce
(TEK ) has announced portfolio company Lucyd Ltd, the developer of e-glasses and operator of an eShop for advanced eyewear, has appointed Calvin Peters as Ecommerce Growth, Content and Social Media Manager.
Mr. Peters is a seasoned digital marketer and formally Sr. Manager of PR, Social Media and Influencer Marketing at Walgreens Boots Alliance (“WBA”).
In his time at WBA, he launched the social media presence of the Duane Reade drugstore chain, growing their Twitter presence into one of the largest social followings of any drugstore while owning share of voice to help facilitate essential PR narratives.
In 2015, he transitioned from Duane Reade into the WBA who purchased the drugstore chain in 2010. Mr. Peters helped lead Digital PR and influencer marketing efforts for the Walgreens brand and vendor partners to increase both store and owned platform traffic/engagement; in addition to ecommerce conversion rates.
Prior to this, he had online apparel retail experience working at Lugz Footwear & Apparel and Southpole clothing (Wicked Fashions, Inc.), where he managed three brands and celebrity endorsements including a marketing team with a $15m annual budget.
This news comes as Lucyd. is preparing for the fall launch of their upcoming Lucyd Lyte line of Bluetooth eyeglasses, the first prescription tech-eyewear product to match the look and feel of designer eyeglasses.
TEK shares are now trading at a three month high at 13.75p in early morning trading.
Calvin Peters said, "I'm extremely honoured for the opportunity to amplify and grow this unique, tech-forward product offering Lucyd brings to market. I've been fortunate to employ various social media, influencer marketing and integrated PR strategies across various brands. Lucyd's market leading eyewear technology, social media integration and a sustainable first-to-market strategy, will be integral in growing the company into one of the most recognized and exciting lifestyle-based, tech-eyewear brands globally."
"We are thrilled to add Calvin to our talented management team. After seeing Calvin's proven marketing record at the WBA, we believe he will be instrumental in the growth of the Lucyd brand into the global standard for e-glasses," said Harrison Gross, CEO of Innovative Eyewear.
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