Mirriad Advertising extends 3-year partnership with Univision
( ), the in-content advertising company, announced the renewal its 3-year agreement with Univision, the US' largest Spanish-language TV network. Univision is part of Mirriad's "Multicultural Marketplace", a collection of film, TV, streaming, digital, and music content creators and companies.
With Mirriad's in-content ad technology, Univision offers advertisers a way to directly reach and engage their customers during premium primetime content. The service can also be extended to Vix (Univision's streaming platform) and programmatically enabled by Mirriad's new server side ad insertion (SSAI) capability.
Stephan Beringer, CEO of Mirriad, commented: "We are pleased to extend our partnership with Univision, a media powerhouse and a cornerstone of our Multicultural Marketplace. Virtual product placement represents the future of advertising, delivering relevant in-content advertising experiences in near-real time and at scale. With Univision, those benefits give brands new ways to reach key audiences while increasing media spend on diverse content."
View from Vox
Mirriad continues to develop its base of supply partners, having secured an extension to its valuable contract with Univision, the US Spanish-language media giant. Univision's parent has the world's largest library of owned Spanish-language content that power its streaming, digital, and linear TV offerings.
The renewal allows Mirriad to remain the main sales channel for Univision's in-content placements, with the abovementioned server side ad insertion capability providing a new scalable solution for Univision's digital platforms.
Mirriad's AI-powered in-content platform places brands directly in content, allowing companies to engage with viewers in scenes that would not be skipped or ignored. Mirriad and Univision's research indicated that in-content advertising to multicultural audiences in particular increased ad awareness by 31% and spend by 15%.
As streaming opens up to advertising, Mirriad's patented platform is well-placed to benefit from the needs of a global advertising industry that is facing challenges of ad-skipping, dwindling viewer attention, and oversaturation of limited ad space.
Mirriad Advertising to be notified of future news.
Disclaimer & Declaration of Interest
The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.