Q&A with Belluscura CEO Robert Rauker

09:03, 30th June 2022

Launching world beating portable oxygen concentrators at a time when there is a major industry shortage, is a perfect way of winning market share. That is exactly what Belluscura #BELL is doing alongside adding a new direct to consumer channel to complement its existing distributor led model.

In this latest interview, CEO Bob (Robert) Rauker takes Vox Markets through:

Current market demand. Start  
New features offered by the latest X-PLOR device. 03:20  
Case study to illustrate patient benefits. 06:25  
Value of data aggregation. 08:25  
Expansion of production. 10:40  
Strategic rationale of DTC proposition. 12:30  
Extra resource required. 19:00  
Planned distribution outside the US. 20:40  
Newsflow going forward 20:40  
Future product launch. 23:20  
Innovation cycle. 25:50

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