Vox Markets Logo

Salarius' MicroSalt®: "Tiny Salt, Big Mission"

10:38, 18th November 2019
Francesca Morgan
Company News

“How can manufacturers reduce sodium levels without affecting the taste of popular foods?” asked the Nutraceutical Business Review last week.

The website published ‘Microsalt: tiny salt, big mission’ delving into the intricacies of sodium consumption and public health and touching on how companies, alongside the US government, are advancing towards viable solutions for consumers.

"Americans consume on average 3,400 milligrams of sodium per day," the report highlighted -- and these higher levels of consumption mean higher health risks of heart attack or stroke for the average consumer.

The mission must consider that as much as 70% of the average American’s salt intake comes from processed or restaurant foods as opposed to traditional salt. So the question remains, how do companies substitute salt without sacrificing its flavour and affecting the tastes of popular consumer foods? 

Highlighted for its efforts was Salarius, the developer and manufacturer of low-sodium salt called MicroSalt®, with its patented technology able to achieve the same saltiness of traditional salt with half of the sodium.

Notably, the portfolio company of UK intellectual property investment group, Tekcapital (TEK) FOLLOW has seen a strong 2019 deploying its technology into the snack food market.

With the global savory snacks market expected to reach $108 billion by 2021, this “crowded market” poses a significant target for Salarius and others hoping to offer new consumer products with reduced sodium, as highlighted by its Chief Executive, Victor Hugo Manzanilla.

"We are glad to see Salarius' continued market traction as it expands its customer base and believe that MicroSalt® has the potential to empower consumers worldwide to enjoy full-flavour snacks with reduced sodium," he commented in October.

According to the FDA, reducing sodium intake by 33% will reduce an estimate of 28,000 to 50,000 premature deaths per year. You can read more about the mission to reduce excessive sodium consumption here.

Follow News & Updates from Tekcapital here: FOLLOW


Disclaimer & Declaration of Interest

The information, investment views and recommendations in this article are provided for general information purposes only. Nothing in this article should be construed as a solicitation to buy or sell any financial product relating to any companies under discussion or to engage in or refrain from doing so or engaging in any other transaction. Any opinions or comments are made to the best of the knowledge and belief of the writer but no responsibility is accepted for actions based on such opinions or comments. Vox Markets may receive payment from companies mentioned for enhanced profiling or publication presence. The writer may or may not hold investments in the companies under discussion.