Tekcapital announces another major milestone for MicroSalt
United Natural Foods is the largest publicly-traded wholesale distributor in the US and Canada, while KeHE Distributors is one of the nation's top wholesale food distributors, with 16 distribution centers across North America.
Adding to this major win for MicroSalt, the company has received orders from Pete Markets in Illinois and Busch's Market in Michigan for the new MicroSalt low sodium salt shakers. Pete's Market currently has 17 upscale stores in Chicago and its suburbs and Busch has 16 stores in southeastern Michigan with headquarters in Ann Arbor.
Rick Guiney, CEO of MicroSalt, commented: "Excess sodium intake is one of the world's greatest health concerns, and partnerships like these are the best way to make a difference in our efforts to address the sodium challenge. We are proud to have our shakers available at both UNFI and KeHe and truly believe that working together we can make a difference."
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The news from Tekcapital’s MicroSalt will have a significant impact on improving the health and well-being of many people in the US who are looking to reduce their sodium intake without sacrificing flavor. This achievement demonstrates Tekcapital's commitment to creating real-world solutions that make a positive difference in people's lives.
The demand for MicroSalt’s low sodium salt shakers can be evidenced by the high percentage of adults suffering from high blood pressure or hypertension in the US, and the world more broadly. The company notes that 1.1 billion adults have high blood pressure around the world, along with nearly 1 out of 2 adults in the United States having high blood pressure.
Furthermore, according to a recent report published by Coherent Market Insights, the global sodium reduction ingredient market is projected to reach around US$2.2bn by end of 2027, growing at a CAGR of 12.2% between 2020-2027. The projected growth of the market can be put down to increased health and diet awareness among consumers, particularly in the aftermath of Covid-19.
The news from Tekcapital today demonstrates that MicroSalt continues to be a big hitter in the sodium reduction ingredient industry, building on the recent announcement of entering into an agreement with US Salt LLC for the distribution and delivery of the company’s products earlier this month. MicroSalt’s latest news further highlights the strength of Tekcapital’s investment portfolio, so make sure to follow Tekcapital to keep up to date with all of its latest announcements.
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