Tekcapital’s MicroSalt® completes US roll-out of SaltMe! Crisps range
MicroSalt®, the U.S. operating subsidiary of Salarius, an investee company of the UK intellectual property investment group, (TEK ), has completed its roll-out of the SaltMe! Crisps range to Kroger Company, the largest supermarket in the US by revenue.
MicroSalt develops a low-sodium salt called MicroSalt®. Its distinguishing feature is its small salt particles-- about one hundred times smaller than typical table salt-- that use a large surface area-to-volume ratio to generate a salty taste while using significantly less salt.
The particles of MicroSalt®, which is non-GMO and Kosher, are around 100 times smaller than table salt, allowing them to rapidly dissolve, producing a large sensation of saltiness.
The roll-out has been expanded from 1,800 stores to 2,200 stores and combined with other store locations, SaltMe! crisps are now being sold in over 2,400 stores across the country.
MicroSalt said it has been able to accomplish “remarkable” retail growth whilst growing its ecommerce sales and achieving significant sales growth through Amazon at the same time.
In January 2022, MicroSalts reported $125,000 in sales of its SaltMe Chips, a significant figure when compared to $3,000. for January 2021 and an approximately 40-fold increase.
Whilst the company said it is too early to place a firm number of estimated revenues for our chips in 2022, it believes it will see significant sales growth in the financial current year.
Its SaltMe! potato chips will also now be available to foodservice (catering) operators, a major milestone that it says is consistent with the company’s mission to provide healthier, full-flavour snacks that deliver 50% less sodium per serving, to help promote cardiovascular health.
“We’re thrilled to be able to expand the reach of our products,” says Rick Guiney, Chief Executive Officer at MicroSalt Inc. “Our microscopic salt crystal technology is creating new opportunities for consumers to lower their sodium intake without sacrificing flavour.
It makes perfect sense for foodservice operators to offer this option to the thousands of consumers they serve looking to live a healthier lifestyle without sacrificing flavour,” he commented.
According to a recent report published by Coherent Market Insights, the global sodium reduction ingredient market is projected to reach around US$ 2158.7m by the end of 2027, in terms of revenue, growing at a CAGR of 12.2% during the forecast period (2020-2027).
Tekcapital owns 97.2% of the share capital of Salarius. and approximately 89% of the share capital of MicroSalt Inc., its U.S. subsidiary, which aims to revolutionise the food industry.
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