Tekcapital’s Salarius launches SaltMe!® on Amazon in North America
announced that its portfolio company Salarius Ltd. has successfully launched its full flavour-low sodium SaltMe!® snack line on Amazon in North America.
The UK intellectual property investment group has commenced sales of all four flavours on the e-commerce platform, offering 6 count boxes of 5oz size bags. The group said it plans to introduce 1 oz bags on the platform to expand consumer purchase options in January.
SaltMe!® are all natural, kosher and gluten free potato chips made with MicroSalt®, a proprietary salt made with micron-size salt particles that dissolves in the mouth significantly faster than regular salt, and as a result, delivers 50% less sodium per serving.
Additionally, SaltMe!® potato chips are now available in all Central Market stores in the USA and Canada while FXM Ingredients, TEk’s B2B sales and marketing partner in Mexico and Latin America has provided MicroSalt® for testing to eight Mexican snack food companies.
The company said this will include several of the largest producers in the region, with a pipeline of 20 additional Mexican companies to begin discussions in the next 60 days.
Meanwhile, a leading global snack food group has successfully completed its initial evaluation of MicroSalt®, starting consumer testing for potential inclusion with its products.
"Growing our e-commerce business in addition to distribution deals undertaken earlier in the year should help expand market traction for our full flavour-low sodium snacks in 2021 and beyond," commented Victor Hugo Manzanilla, Chief Executive of Microsalt Inc.
TEK highlighted that the online share of snack purchases (towards healthier offerings) has been ‘steadily increasing’ propelled especially in 2020 during the coronavirus pandemic.
It cited Transparency Market Research which recently stated that, "Snack products have acquired a prominent place in the households of a considerable populace across the globe due to the COVID-19 lockdown implementations and the lockdown extensions.
The preference for 'indulgence-on-the-go' has increased due to the work-from-home mechanism, thus inviting extensive growth prospects for the snack products market."
According to John Toaspern, Chief Marketing Officer for Potatoes USA, "There was about a 22% increase in sales at retail for potato chips for the period following the implementation of (COVID 19 related) restrictions in the U.S.
Tekcapital owns 97.15% of the share capital of Salarius Ltd while Microsalt Inc. is an 87% owned U.S. subsidiary of Salarius Ltd.
Shares in Tekcapital have jumped by over 30% since the beginning of November 2020 to open 10.42% higher this morning at 13.25p following the announcement.
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